The Creative Group (stylised as TCG) is the newly formed creative department within Sony Music, encompassing it’s Brand Partnerships, Sync, Insight, Creative, CRM and Digital divisions.

As a member of the creative team within the newly formed department, myself and my colleagues were tasked with it’s branding.

With each designer in the team exploring their own route, my aim was to create a dynamic identity that represented and celebrated the coming together of six smaller departments to create a more powerful whole.