“Unlock unlimited potential with the My Vodafone app. Check your data usage, keep track of your spending, manage your account and more”.

Whilst working at Vodafone, myself and a small team of digital creatives were tasked with the redesign of the My Vodafone App. The app needed to shift the emphasis from data, which was becoming unlimited, to personalised offers and self-service driven by AI. Working as a UI designer, my role was to take the look of the app to the next level, creating a simple, clear and intuitive user experience.

The new design needed to be flexible enough to work in a variety of languages and 23 markets that each offered different products and services.